This post was originally published by Srimoyee Chatterjee at Medium [AI]
How conversational AI is the perfect lead generation tool?
Conversational AI (AI) refers to technologies, like chatbots or virtual agents, which users can ask. They use large volumes of knowledge, machine learning, and tongue processing to assist imitate human interactions, recognizing speech and text inputs, and translating their meanings across various languages.
Now that we know what conversational AI is, the basic question of how conversational AI can help to generate leads arises
The whole process of selling and sales is often automated using an AI-powered chatbot for lead generation. And, that’s due to the standard of support it provides to your existing and potential customers.
It’s simple, if you would like to know a chatbot’s importance for lead generation, you would like to know what it does to support your customers
As inferred from the above table we notice that AI bots deliver quite query support in terms of sales conversions.
WHAT ARE THE BENEFITS OF CONVERSATIONAL AI?
Conversational AI may be a cost-efficient solution for several business processes. the subsequent are samples of the advantages of using conversational AI.
Staffing a customer service department is often quite costly, especially as you seek to answer questions outside regular office hours. Providing customer assistance via conversational interfaces can reduce business costs around salaries and training, especially for small- or medium-sized companies. Chatbots and virtual assistants can respond instantly, providing 24-hour availability to potential customers.
Human conversations also can end in inconsistent responses to potential customers. Since most interactions with support are information-seeking and repetitive, businesses can program conversational AI to handle various use cases, ensuring comprehensiveness and consistency. This creates continuity within the customer experience, and it allows valuable human resources to be available for more complex queries.
Increased sales and customer engagement
With the adoption of mobile devices into consumers’ daily lives, businesses got to be prepared to supply real-time information to their end-users. Since conversational AI tools are often accessed more readily than human workforces, customers can engage more quickly and regularly with brands. This immediate support allows customers to avoid long call center wait times, resulting in improvements within the overall customer experience. As customer satisfaction grows, companies will see its impact reflected in increased customer loyalty and extra revenue from referrals.
Personalization features within conversational AI also provide chatbots with the power to supply recommendations to finish users, allowing businesses to cross-sell products that customers might not have initially considered.
Conversational AI is additionally very scalable as adding infrastructure to support conversational AI is cheaper and faster than the hiring and on-boarding process for brand spanking new employees. this is often especially helpful when products expand to new geographical markets or during unexpected short-term spikes in demand, like during holiday seasons.
How to leverage an AI Chatbot for lead generation?
A perfect combination of lead generation strategy and an AI chatbot technology can open all gates of high-quality leads for your business. So, let’s discuss how you’ll build and deploy the simplest lead generation chatbot for exceptional results:
- Understand Customers on a Deeper Level
Having a robust interaction is feasible only you understand an individual. Similarly, if you would like to speak together with your customers as a brand, it’s important to know them. this suggests you would like to understand their needs and interests on a private level.
Integrating an omnichannel conversational AI bot can assist you to understand prospects on a deeper level. Plus, it can segment audiences and provides valuable insights for your lead generation campaign strategy.
Conversational AI identifies the likes, dislikes, interests, and emotions of users to supply a more engaging conversational experience, which ends up during a greater number of leads.
You can use bots to conduct engaging surveys without boring your audiences with lengthy Q&A forms.
An AI-powered bot can flexibly modify its answers supported demographics, gender, interests, occupation, age, and other insights it gathers in real-time.
2. Segment Customers Smartly
With customer data collected 24*7, it won’t be difficult to segment your customers into meaningful personas. These segments are necessary, so you’ll design relevant automated nurturing campaigns for all types of leads.
An AI bot can bring automation to the present process also. It remembers conversations with every user to stay a record of their preferences, previous choices, and products they purchase frequently. Using this, a bot can segment audiences on a customized level and prompt the best-suited product or services.
3. Auto Assess and Qualify Leads
The best assistance given by a conversational AI platform to your sales team would be automated lead qualification. it’s a superb way of checking out the simplest leads without wasting numerous hours. Modern AI bots are designed to collect lead information and validate it while interacting with a user. This way, your sales reps can conveniently prioritize leads with high intent of buying.
This automated assessment also means you’ll increase the number of leads. Plus, your marketing and sales departments can enhance their productivity with higher numbers of appointments, service bookings, and sales closures.
4. Remove Contact Forms with Conversational AI
Long gone are the times when prospects were able to refill forms online. it’s perceived as tedious nowadays. It doesn’t engage your prospects in the least, so, the probability of getting a conversion out of it can’t be quite 5%.
On the opposite hand, once your team with the proper quiet AI chatbot for lead generation, it can take your conversion ratio to 24% and beyond.
5 . Connect Sales And Customer Support
Most companies using chatbots do so for one purpose only. Either it’s for making sales, generating leads, or providing support. While chatbots certainly are effective at each task they are given, chatbots built this way won’t realize their full potential.
Moreover, for business, when it comes to tools and technologies, the best kinds are the ones that can integrate and perform different roles and activities respectively. Such tools execute processes much more smoothly and bring better results.
And chatbots are exactly that kind of tool.
Companies can set up and equip their chatbots with the capabilities to not just perform customer service or sales services, or lead generation — but all three. And that’s not all. Over time, as companies see how customers interact with their chatbots, additional services can be built in the chatbots as well.
As a result, companies and businesses can start utilizing chatbot use cases to their full potential, thus reducing their operational costs and increasing their sales. All this, in the end, will show a significant positive result in the net revenues and profits of the company.
PandaDoc is an example of a chatbot use case exploited to its full potential.
AI bots reduce friction between your business and a replacement prospect, and that they streamline the info gathering process across all digital channels.
Case study: How Swiggy Chatbots generated 10 times more leads than normal?
Swiggy, India’s largest food delivery platform, partnered with Layer to implement singular customer support for Indian customers. this contemporary messaging solution featuring bots and new agent tools powered by Layer’s Conversational Business Platform has resulted during a series of business performance improvements for the food ordering and delivery platform.
Over the course of 2017, Swiggy saw unprecedented growth in orders, resulting in a four-fold increase in calls to their customer support center in under a year. Swiggy recognized the necessity to supply a pleasant ordering experience to its customers by ensuring quicker resolution at scale via an in-house chatbot, without losing its signature high-touch support.
After an extensive review of other chat and messaging solutions, Layer’s Enterprise Messaging solution was selected for integration with Swiggy’s chatbot. As a customer-centric company, they always want to supply an excellent ordering experience. The chatbot they chose had excellent customization capabilities, robust and scalable solutions
Within a month of launching, the chatbot was solving 10% of all customer queries, increasing to 25% over the subsequent few months. Also, since the launch of a Layer conversation dashboard for Swiggy’s customer support staff, time-to-resolution for its customers has dropped from a 5-minute wait to but 30 seconds.
Moving from their earlier preference for phone support, around 70% of Swiggy’s user base now believe chat for quicker resolutions to their issues.
This post was originally published by Srimoyee Chatterjee at Medium [AI]