Adobe extends AI-infused customer analytics platform to offline data

Adobe analytics platform

Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud service that enables organizations to apply AI to data from both online and offline sources to gain deeper insights into customer behavior. Available as an extension to the Adobe Experience Platform, the Adobe Customer Journey Analytics service extends the analytics capabilities based on its Sensei AI platform that is already widely employed to track online engagements into the realm of data collected offline.

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Adobe: 86% of U.S. users say voice tech could make events more sanitary

People are embracing voice technology for more than just contactless interactions, but they’re also confused about how to use it. That’s according to Adobe’s 2020 Voice Survey, which was released today. The survey asked 1,000 voice technology users in the U.S. about their experiences and behaviors with AI assistants like Google Assistant, Alexa, Siri, and Cortana.

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