“Above the Trend Line” – Your Industry Rumor Central for 4/30/2021

Above the Trend Line

In this column, we present a variety of short time-critical news items grouped by category such as M&A activity, people movements, funding news, industry partnerships, customer wins, rumors and general scuttlebutt floating around the big data, data science and machine learning industries including behind-the-scenes anecdotes and curious buzz. Our intent is to provide you a one-stop source of late-breaking news to help you keep abreast of this fast-paced ecosystem.

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[Filing] Snap paid $124M for Fit Analytics as it gears up for a bigger e-commerce push

Snapchat

Earlier this year we reported on how Snap had acquired Berlin-based Fit Analytics. A 10-Q filing from Snap today has now put a price tag on that deal. Snap paid a total of $124.4 million, covering technology, IP, customer relationships and payouts to the team. The filing also noted that Snap spent a total of $204.5 million on acquisitions in 2020, but did not break them out.

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