Lockers, smart menus and licence plates: fast food’s AI-led future

McDonalds restaurant

McDonald’s, the market leader in the QSR (quick-service restaurant) space, kick-started this arms race by delving into the world of AI and machine-learning. It took this route via its purchases of decision-technology specialist Dynamic Yield in March 2019 and voice technology group Apprente in September the same year.

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