Adobe extends AI-infused customer analytics platform to offline data

Adobe analytics platform

Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud service that enables organizations to apply AI to data from both online and offline sources to gain deeper insights into customer behavior. Available as an extension to the Adobe Experience Platform, the Adobe Customer Journey Analytics service extends the analytics capabilities based on its Sensei AI platform that is already widely employed to track online engagements into the realm of data collected offline.

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