In the last blog post, the goal was to explain a rotating store’s core concepts while imposing some minor personalization details. We generated a quick estimate to understand personalization’s monetary impact on a rotating store. Unfortunately, this painted a naive optimism towards personalization; this post aims to dig into the areas where the previous fell short. Let’s get started!
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The concept behind a rotating store is relatively simple; only a fraction of a catalog’s items are purchasable at any given time. The store effectively hides the remaining products, and transactions on that subset are impossible until a “rotation” occurs. In most cases, a rotation takes place at some predetermined cadence known by the consumer. In this sense, a rotating store shares similarities with a “flash sale.” Under this scenario, items that were likely purchasable beforehand have now been discounted for a short time, usually 1–2 days. However, the mechanism is slightly different as the “sale” in a rotating store is the opportunity to purchase the item. While possible, it does not have to include an actual discount.
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There are many ways that machine learning is being used in the video game industry, especially in virtual reality. Developments in VR games are quickly changing the way we game and the way we socialize. It wouldn’t be much of a stretch to say that VR is the future of gaming.
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As technology grows and evolves, the gaming industry evolves with it. The next will come from one of the most revolutionary technologies of our time: artificial intelligence. This article will explain how AI is already changing the video game industry and how it is going to strongly affect the industry in years to come.
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