Signal Advisors Raises $16M for Advisor Platform

Signal Advisors

Signal Advisors, a Detroit-based fintech startup that distributes annuities and life insurance, has raised $16 million that it plans to use to build an end-to-end platform for independent advisors, it said. Series A funding of $10 million was led by General Catalyst, which closed in December. It followed a $6 million seed financing round in July, with participation from Detroit Venture Partners, Ludlow Ventures, General Catalyst, Mercury Fund, Annox Capital, SV Angel and others, Signal Advisors said.

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